SOJOS × Just Like Heaven.
Full creator layer built and run for SOJOS Eyewear at Just Like Heaven, the sold-out Pasadena festival headlined by The Strokes, LCD Soundsystem, Chromeo, and TV Girl. Lightmakers recruited and vetted the roster against the brand's aesthetic, distributed a complete four-asset brief, managed call times on site, and collected every Instagram whitelist code so the organic content became a paid media library the brand can run all quarter. Carousel or reel, story with link, TikTok post, and whitelist rights from every creator. Native content at festival production value, delivered in one Saturday.
The brief.
SOJOS Eyewear needed festival-native creator content out of Just Like Heaven: real creators, product on faces, posts landing while the festival was still the story.
The build.
Lightmakers recruited and briefed the creator cohort, managed product and deliverables on the ground, and ran the capture plan so the brand walked away with rights-ready content from a sold-out Saturday.
The film.
Long-form cut
The stills.
The method behind it.
Every engagement runs the same operating system: scope for revenue on day one, engineer the room and the amplification together, deliver the recap with receipts. The full methodology for this format is public: Read the festival playbook →
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