Club Chera Launch.

Multi-format launch for Chera, the new entertainment platform, hosted at Zouk LA. Lightmakers produced the room, secured 15+ media outlets including KTLA, KCRW, Getty, and Shutterstock, and curated a guest list of operators, press, and creators who carried the launch beyond launch day. The full playbook in one night: production, press, creator amplification, and post-event compounding.

The brief.

A new entertainment platform launching in LA needed a night that established it as real: press in the room, a guest list with weight, and a wire-service record that would outlive the event.

The build.

Lightmakers produced the room end to end, secured media partners including Getty and Shutterstock coverage, and curated a guest list of operators, press, and creators built to carry the launch beyond launch day. The Getty editorial set is the permanent public record.

The film.

Official launch recap · 62 seconds

View the Getty Images editorial set →

The stills.

The method behind it.

Every engagement runs the same operating system: scope for revenue on day one, engineer the room and the amplification together, deliver the recap with receipts. The full methodology for this format is public: Read the launch press playbook →