The 10 questions top brands ask before they hire anyone. Use it on any agency, including us.
Ask for case studies with real numbers, from brands in your category or at your level.
Look for links to press, posts, and recaps you can click yourself, not screenshots.
Reach gets seen. Sales get budgets renewed. Ask how they connect the work to revenue.
Ask who leads the strategy, and who is on the team behind them.
Notice whether they talk about your customer before they talk about their services.
You should know exactly what you get, and when, before you sign.
Look for a guarantee, or at least a clear commitment in writing.
Clients rank professionalism, collaboration, and timeliness at the top of what they want from an agency. Watch how they handle the first week.
It is the quality clients say they most want more of from their agencies. Ask what they would do that you have not thought of.
One industry survey found that chemistry always wins over capability. Picture them in front of your press, your partners, your boss.
From Karen Diaz, founder of Lightmakers. Before Lightmakers, Karen spent years at IBM and Gartner, the firm known for grading vendors so companies can choose well. Sources for questions 8 to 10: Setup Marketing Relationship Survey, 2022.